Brand Story

MDNA SKIN believes in guiding individuals to achieve resilient yet bold beauty that shines from within by revitalising the skin from a cellular level and tuning imbalances deep within the body & mind.

Promoting optimal functioning of the mind and body by restoring coordination between them resonates with the time-tested approach of ‘Benessere’ followed in the Italian spa town of Montecatini. This concept proposes that one must build resilience in order to achieve true beauty, since a person is at their most beautiful when mind and body are in perfect health.

With a proliferic history that dates back to the 15th century, Montecatini Terme is a picturesque resort town recognized for its mineral-rich thermal waters and therapeutic natural clay. Located in the heart of Tuscany, Montecatini and its rejuvenating thermal waters continue to enjoy the patronage of esteemed individuals around the world.

The wells of Montecatini are fed by four thermal springs: Leopoldina, Regina, Tettucio and Rinfresco, each with therapeutic properties differing from one another. These healing waters originate 60-80 meters underground and emerge to the surface filtered and bacteriologically pure. Rich in sodium salts, these waters are perfectly compatible with biological fluids of the human body, making it the perfect ingredient.

MDNA SKIN is the only skin care brand in the world outside of Italy that is supplied with healing ingredients from Montecatini*.